D6.1 Tertiary buildings cooling market landscaping and market analysis

This report presents a comprehensive PESTLE analysis and market assessment supporting the exploitation strategy of HYCOOL-IT’s innovations. The PESTLE framework enables a structured examination of Political, Economic, Social, Technological, Legal, and Environmental factors shaping the regulatory and business environment, understanding market drivers and challenges, identifying forces influencing demand and barriers to adoption for advanced HVAC and digital technologies for server rooms and data centres across Europe. In parallel, the market analysis provides targeted insights into market overview and size and demand drivers and challenges, emerging technological trends, competitive landscape, and key stakeholders across the value chain. The analysis benchmarks HYCOOL-IT innovations — particularly the rack-integrated adsorption chiller and digital twin-supported design and operations processes — against existing market offerings, identifying key differentiators and market gaps.